On its 7th anniversary, the Challenge Zone at MB Way underwent a redesign, being renamed “UP!”. WYcreative was responsible for developing the creative concept..
The name change “will also bring a new user experience, new benefits and ways to earn instant cashback on purchases made using MB Way, partner discounts, challenges, and more rewards every minute,” as explained in a press release.
WYcreative was responsible for finding “a The creative concept that will allow us to announce this innovation to the more than 5.6 million users who already use MB Way. To carry out your daily financial transactions, including purchases, transfers and donations.
“When the challenge was presented to us, we immediately knew we had to make a creative leap. The starting point was the label itself, which actually showed us the way to “Give Us UP”“So, we created a story where every scene was designed to reflect the idea of ascent, with images of people jumping in extraordinary ways,” explains Tiago Farino, creative director at WYcreative, in a statement.
“The change will improve the user experience and reward users. In other words, it will give UP! to the daily life of Portuguese people,” says the creative direction, adding that “the new name was the starting point and inspiration to literally give it a new twist! to MB Way of Communications.”
In developing the creative concept, WYcreative also collaborated with Sonido studio to produce the soundtrack.Developing the new user experience was the responsibility of blissa company specializing in creating digital products.
The new campaign will be present in the digital world and at all events where the brand is present.
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