What are the 8 brands that the Portuguese most associate with summer?

Portuguese on vacation: equal budget, higher expenses. Expenses increased mainly on food and drinks.

the summer Synonym for vacation It is synonymous with Expenses Above average, compared to the rest of the year.

The Portuguese know this. They also know that expenses have increased this year compared to 2023.

half One of the participants pointed out that He increases In summer expenses, while 41% indicated that they remained the same, 10% even reported that they decreased.

It was a big increase Spending in the summer, especially on Food and beverages (26%), entertainment and leisure (25%), travel and accommodation (24%).

The figures are presented in a consumer survey on Portuguese consumption trends during the summer.

Perhaps, contrary to many expectations, technology and gadgets (2%) is the segment where the Portuguese spend the least.

Expenses increase, but budget Not for vacations: 51% of consumers said their vacation budget is the same same 2023.

For 21% of respondents, the budget increased, while for 5% it became “much larger.” For 20%, the vacation budget decreased (3% decreased a lot).

with regard to Activities Favorites: 51% go to restaurants and cafes once or twice a week, and 41% go to music festivals in Portugal.

Finally, Brands. Apparently, summer is still a time for drinks, ice cream and travel for the Portuguese.

Brands Portuguese The most associated with this season are: Super Bock, Hello, Sagres and Sumol are the most mentioned. Brands foreign The most commonly mentioned are Coca-Cola, Havaianas, Heineken, and Ryanair.