Uber Eats actually goes beyond Earth’s atmosphere, more specifically to the International Space Station (ISS). Uber’s food delivery service announced Monday that it has made its first delivery into space by delivering “Japanese delicacies” to the International Space Station thanks to a partnership with Japanese entrepreneur Yusaku Maezawa. Kotb, a huge fan of the brand, was already spending 12 days on the International Space Station as part of a trip by Space Adventures, an American space tourism company that organizes missions to the International Space Station.
Although extremely rare, Uber is not the first company to achieve this feat. Two decades ago, in 2001, Pizza Hut became the first chain of restaurants to be brought into space when it sent a Pizza From salami to the International Space Station – an advertising strategy that cost more than a million dollars (more than 885,000 euros). At that time, the US company clarified that Pizza It’s been seasoned with more spice than usual (especially more salt) as astronauts have a harder time distinguishing what food tastes like in space.
Uber does not detail whether extra care was taken in preparing the food. A meal known to have been prepared by one of Maezawa’s many businesses, delivered on December 11, 2:40 p.m. in Portugal, included mackerel cooked in miso, meat cooked in a sweet and sour sauce, and chicken cooked with bamboo shoots and beef.
In a video shared by Uber, the ISS team expressed their happiness with the diversity, with one member saying they hope it becomes more popular in the future.
“Our goal is to help people go anywhere and achieve anything, so we are very proud to serve astronauts on the International Space Station,” Uber CEO Dara Khosrowshahi said in a statement. “Yusaku Maezawa was happy with the delivery, even though it took a little longer than the usual thirty minutes to arrive,” he joked.
Yusaku Maezawa’s arrival at the International Space Station marks the first self-financed space tourism flight in ten years. Maezawa, who made his fortune through online trading companies like Zozotown, traveled aboard the Russian Soiuz spacecraft that left the Baikonur cosmodrome in Kazakhstan at 8:00 a.m. on Wednesday (local time). Maezawa aims to carry out more than a hundred missions in space during his stay. In addition to delivering Uber Eats orders, the menu includes tasks such as playing golf and trying to launch a kite.
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