In order to improve the fans’ experience with basketball matches, the NBA Create NBA CourtOptix, which is a platform based on Microsoft Consumer-oriented Azure, which leverages the capabilities of the cloud to transform billions of data points into accurate metrics about players and games and match them to the individual preferences of your fan base.
With CourtOptix, the NBA hopes to better understand how fans consume their products, what interests them from a content standpoint, what devices they use, and other important metrics that will help them properly customize content for each of them.
The information analyzed by the CCS comes from a league partner that provides player tracking for every NBA game, with cameras monitoring their movements and the ball 25 times per second throughout the game, resulting in about 1.5 million geographic coordinates per game.
Player tracking totals nearly 2 billion data points during an NBA season.
With up to 10 billion interactions between fans and the league every day, the connection between them is becoming increasingly digital, prompting the NBA to explore new ways to provide a better experience through technology, achieved through a consumer platform that integrates data with individual preferences, enabling It leads to increased satisfaction and participation.
To process all this information, the NBA relies on AI, machine learning, and programming solutions from Microsoft Azure.
“With Azure, we can do all of the data analysis and personalization at scale,” explains Ken DeGinaro, Senior Vice President of Operations and Media Technology for the National Basketball Association. “Our on-premises systems are physically limited. Now, with the cloud, we have the computing power to do more innovative things in real time, without breaking past technological barriers. It’s like the data revolution.”
With support from Microsoft, the league plans to continue developing NBA CourtOptix to provide fans with exactly what they’re looking for.
“It’s important to provide fans with experiences that keep them coming back and prove that we really appreciate the time they spend with us. If they’re going to spend time with the NBA, we’ll make sure it’s the most satisfying experience possible, and Microsoft is helping us with that.” DeGennaro ends.
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