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the Globo Reporter Friday (17) Show Transforming Power Solidarity Economy. Afrosaúde is one of those initiatives that serve as a seed of hope in these difficult times. Startup unites patients with black healthcare professionals.
- Meet Eduardo Lira, a successful social entrepreneur
This is one of the many companies he supports Palm Valley, a social organization that supports creative businesses – preferably black-led – with private sector investment. Dentist Arthur Lima, co-founder of Afrohealth Together with Igor Leo Rocha, he tells us how the project came about.
“A fellow dentist, who is also black, asked me to recommend a black dentist and undergo root canal treatment. I remember not finding her,” he says.
There are more than 900 specialists registered on the platform, in at least 130 Brazilian cities. A person can choose whether they want an online or face-to-face service. Psychologist Jamila Baranhos saw her patient list grow and today she feels like an actress.
“When one goes up, it’s good to pull the other. So when I look at this chain of help, from the support, I think about it a lot. If you go upstairs, why don’t you draw your brother too?” Jamil asks.
Social entrepreneurship comes to popularize this economy and make money. But, at the same time, we are transforming the world in the name of a cause, and that is what we do,” he says Igor.
