Samsung presents its new range of devices powered by artificial intelligence at “Samsung World”

The event highlights how AI will enable new connected life experiences across the 2024 product portfolio

Lisbon, Portugal – Samsung Electronics Co., Ltd, the leader in connected device experiences, has been hosting “Samsung World” since yesterday, an event dedicated to showcasing its latest product line for 2024, in the larger Home Appliances, Audio & TV, Smart Home and Mobile.

“At Samsung, we innovate to create experiences that help our customers live more convenient and connected lives. From the first AI-enabled smartphone to QLED TVs, to refrigerators that use AI to monitor the food inside and help you make your shopping list, we have “Devices are brought to life through the power of SmartThings and AI innovation,” said Brown, Marketing Director, Samsung Europe. “In the world of Samsung, we celebrate how the power of AI impacts today and how it truly impacts the lives of our customers, now and in the future.”

World of Samsung is an opportunity not only for media and customers to understand Samsung's latest devices, but also to experience how these devices use AI capabilities to make life less complicated, more convenient and better. Connected. During the event, Samsung will also share its “AI for All” vision, which focuses on how AI technology will enable people to experience their devices more easily and conveniently than ever before.

Bring a new era of mobile AI and enhance everyday experiences

Introduced last month in Galaxy Unpacked, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 feature new mobile experiences powered by Galaxy AI technology. And at Samsung World, attendees will be able to experience how AI amplifies nearly every interaction on the Galaxy S24 series.

For example, Live Translate enables real-time two-way voice and text translation of phone calls within the native app on your device, meaning that if you're planning a vacation in a foreign country, you can easily update hotel reservations, make dinner reservations, and communicate with locals with ease. Even if you don't speak the same language.

Meanwhile, the new Note Assist feature in Samsung Notes helps you create AI-generated meeting summaries and even a template that simplifies notes into pre-produced formats, ensuring notes stay organized and concise.

Finally, the Galaxy S24 series marks a milestone in the history of mobile search by debuting its intuitive, gesture-based search circuit with Google. To provide Galaxy users with an amazing new tool, Galaxy turned to the world's search leader, Google, and opened up new ways of discovery with a simple gesture. By long-pressing the Home button, users can circle, highlight, draw or tap anything on the Galaxy S24 screen to see useful search results. This way, if you're on social media and see a coat you like, you can simply select the image and immediately go to the product page.

Redefine entertainment with the latest TV and audio innovations

World of Samsung will highlight the 2024 TV and audio lineup that offers a range of premium options for all consumers, including the 2024 Neo QLED 8K TVs and Micro LED innovation.

Powered by Samsung's most innovative processor, NQ8 AI Gen 3, the powerful and intelligent Neo QLED 8K 2024 delivers unparalleled picture quality. The Gen3 processor includes the on-device AI Engine (NPU), which is twice as fast as the Gen2 processor used in the previous version, and is Samsung's fastest processor yet – resulting in image quality that is closer to its content than ever before. For sports fans, AI Motion Enhancer Pro solves common problems in HD game streaming by reducing ball distortion. It automatically detects the type of sport and applies the appropriate ball detection model using AI deep learning technology.

The transparent MICRO LED innovation was also introduced in the “World of Samsung”. An evolution in display technology that fuses aesthetic design with technological advancement, providing not only realistic image quality, but also the opportunity to integrate with future technologies and provide unlimited possibilities in transparent display applications. Additionally, Samsung's Transparent MICRO LED Display delivers superior brightness, an innovative frameless design, and unparalleled transparency thanks to a high aperture area within each pixel, increasing the clarity of your content while keeping real-world objects visible behind the screen.

The event also highlights Samsung's new Lifestyle TV products and new features, elevating the personalized and tailored user experience. Music Frame is a customizable and versatile speaker that integrates perfectly with SmartThings. It works as a standalone wireless soundbar or can be paired with a Samsung TV and soundbar via the Q-Symphony feature to enhance surround sound capabilities and increase bass enrichment. The Music Frame integrates with the space, masquerading as a frame to complement your decor and delivering 360-degree sound in perfect harmony.

Upgrade your connected home with AI-powered devices

Samsung's BESPOKE devices are also available in “World at Samsung”, providing greater user convenience through enhanced connectivity and AI integration. With their sleek design, BESPOKE appliances bring futuristic style and added features to the modern home.

The new Family Hub refrigerator features new capabilities that use an internal camera and “Vision AI” technology to automatically create and update the list of foods in the refrigerator, and identify foods entering and leaving the refrigerator. AI Vision Inside technology results in the experience of being able to conveniently manage and monitor the food in the refrigerator.

Other devices in the BESPOKE range also benefit from the latest developments in artificial intelligence. Thanks to a new circulation pump and AI improvements to the software algorithms, the new custom-designed, AI-powered washing machine increases the minimum requirements for Class 1 energy efficiency by up to 40%. In addition, the AI ​​Wash function uses 5 different sensors to intelligently adjust washing performance for each load, for a more thorough and efficient wash. In the Bespoke Jet Bot Combo™, enhanced AI object recognition means you can now drive with greater precision than ever before, increasing the number of objects you can recognize and comes with AI Floor Detect so you can detect different surfaces and adjust the cleaning power needed.

About Samsung Electronics Co., Ltd
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, home appliances, networking systems, memory, LSI, foundry and LED solutions, delivering a seamless connected experience through the SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom news.samsung.com

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