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The brand will stand out in front of the lions equipment for the season that begins سي
Petano is Sporting’s new featured sponsor, unveiling the lions in a statement. In this way, the bookmaker’s image will feature prominently in front of the 2021/2022 Sporting gear. A scenario that will be visible on Monday, when the lions are back in action.
The partnership with Betano will last for two seasons, with two other options. As for NOS, it will become the main technology partner.
Sports advertisement:
“Sporting Clube de Portugal will start next season with a new premium sponsorship, Betano. The partnership will run for two years, with the option to renew for another two years.
Betano is a brand of Kaizen Gaming, one of the fastest growing betting and technology companies in Europe, operating in Portugal since 2019, which will assume its presence in the club’s most important asset, with a prominent position on the front of the equipment. Senior national football team for the 2021/2022 season.
The announcement of the new partnership raises expectations for key equipment for Sporting CP, as it coincides with the club’s “Blind-Sale” campaign on 22nd which invites fans to “believe” and be the first to wear and announce the new jersey, on 1 July.
NOS will continue its partnership with the club, which began in 2015, as an official technical partner, in line with the innovative position of the brand, which aims, through technology, to enhance the fan experience on and off the field.”
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