MMore than half (61%) of consumers are worried about their financial situationand especially “millennials” (66%), who are between the ages of 25 and 40, according to Capgemini’s “What Matters Today’s Consumer” study.
This analysis, which included responses from 11,300 consumers in Australia, Canada, Germany, Spain, the United States, France, Italy, Japan, the Netherlands, Sweden and the United Kingdom, concluded that 73% of consumers make less impulse purchasesAnd 69% reduce spending on non-essential itemssuch as electronic devices and games, and 65% buy white label or lower priced products.
“Currently, businesses in the retail sector have the opportunity to fundamentally rethink their operating strategy in order to be able to deal with the current environment of economic turmoil and find a way to get consumers to take advantage of the new cost reductions they can make,” Lindsey Mazza noted in a statement. “,” Global Retail Leader of the Capgemini Group.
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