Between July and August, 1% of total Lactacyd sales in Portugal went to the #TodasMerecemos movement, as part of a partnership between the brand and Associação Corações com Coroa. After all, it has now been revealed that a possible donation of 7,700 euros for this initiative aims to promote access to information about women’s liberation, and thus the importance of their intimate health.
The outcome of the partnership was revealed in a conversation involving Catarina Furtado (founder and president of Corações com Coroa), Carla Andrino (actress and psychologist) and Liliana Filipa (digital influencer), and she was invited to talk about intimate health and ending taboos. that still exist.
“Once again, girls and women are victims of massive discrimination based on their intimate health, which is an important matter that must be dismantled,” Catarina Furtado commented at the event. For her part, Carla Andreno stressed “the need to respect women and their choices”, which contributes to the normalization of this issue.
Liliana Filipa, as a digital influencer, considers it important to associate herself with brands she believes in and who also strive to educate and inform consumers. “My job is to show that there are products that are useful to my target audience, and in this case help improve our intimate health,” he said.
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