Unilever is counting on the help of Kimberly-Clark and Esiti to boost its hygiene product donation campaign in partnership with British multinational retailer Tesco. Its aim is to contribute to combating health poverty in the UK.
During the six-week period – ending October 3 – for every two selected items purchased in one of the 700 participating Tesco physical stores or online channels, the companies will donate a hygiene product directly to the consumer goods charity.
In Kind Direct distributes donated items – including toilet paper and menstrual products – to a network of more than 6,000 charities across the country.
The campaign will distribute more than one million personal care products from household brands including Andrex and Bodyform to people in need.
During the Tesco, Unilever and In Kind Direct initiative, more than 400,000 products were donated to more than 1,391 charities last year. This year, the addition of new suppliers will help donate a wide variety of products.
A study by the consumer goods charity found that almost half of the country’s low-income households are without toilets because they cannot afford them.
“Making difficult choices every day between food, living essentials and rent is a reality for many people in the UK today,” said Roseanne Gray, CEO of In Kind Direct. “The entire sector needs to come together to support change so that everyone has access to life’s essentials.”
Chris Barron, general manager for personal care, Unilever UK&I, said: “Working with our colleagues, we can quickly reach the next milestone of one million donations and ensure a wider range of healthcare products reach In Kind Direct and through. A Network of Charities.”
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