Riopele will reinforce its commitment to digital transformation and will present its first collection in the Metaverse tomorrow, June 29, at the QSP Summit. The textile giant thus renews its ambition to become a leading company at the European level with a new technological solution that will allow “Riopele’s customers, suppliers and partners to experience fabrics in the digital world”.
Roy Oliveira, Director of Information Systems at Riopele, confirmed in the company memo that “With this project, which is within the scope of projects for digitizing samples and virtual product prototyping, the company will put all its tools into the metaverse so that customers can analyze collections, check functionality and visual effects for fabrics in digital pieces with high realism.”
“Within the scope of this project, Riopele will help its customers with this digital transformation,” since “companies that do not have in-house digital sampling implementation teams will be able to use Riopele’s technology to enter this new digital age.” For Rui Oliveira, “It is our conviction that the physical and the digital are not opposites, but rather complementary to each other.”
Riopele started getting closer to the metaverse five years ago. “Although the term has gained popularity recently, the underlying technologies have been around for a long time. We can mention, for example, real-time production control and monitoring in one of our ‘factories’, through the metaverse, a project that has been in operation since 2018 ”, recalls Ruy Oliveira.
For Rui Oliveira, “Digital collections are clearly catalysts for creativity: on the one hand, digitization allows easy access to knowledge that would have been unimaginable a few decades ago; On the other hand, “Although we are already starting to get into 3D technologies, immersive technologies, and virtual or augmented reality, the way we get the attention of business customers or end consumers is much more complex.” He concludes that this forces groups to be more creative.
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