Inkga Group, owner of Swedish giant IKEAAnd You will invest three billion euros By 2023 in new and existing stores, largely to modify their points of sale outside major cities and so that they can simultaneously serve as a warehouse and distribution center for Online trade.
Tolga Onko, the group’s director, told Reuters that the money will be spent in all regions, although about a third is already earmarked for it. London – Testing of new store formats and logistics configurations. “Most of it will be for existing stores, where we’re talking about converting and redesigning the square meter purpose,” Onko said in an interview.
In recent years, the group has adapted to Online tradeCreating smaller stores, revamping the site and launching a new app, as well as digital services such as remote planning tools.
According to Tolga Oncu, sending orders placed online from warehouses in stores near the city will mean that faster and cheaper delivery, With less emissions than freight from some logistics centers. “Instead of building the capabilities of centralized stores for online shopping, why not ship from our Ikea stores?”
During the pandemic, IKEA has seen record demand for discounted furniture, as people spend more time at home. In the past three years, it has invested around 2.1 billion euros in new and existing stores in the 32 markets in which it operates.
“Writer. Analyst. Avid travel maven. Devoted twitter guru. Unapologetic pop culture expert. General zombie enthusiast.”
