The Heineken It was the latest brand to delve into the metaverse, “breeding” beer available exclusively within the digital platform decentralization andHeineken Silver. The beer itself was launched into the metaverse.
“We know the metaverse brings people together in a light and immersive way, which is really cool, but it’s not the best place to sample a new beer. The new virtual beer, Heineken Silver, is a satirical joke. It’s a conscious thought that amuses us and many other brands jumping into metaverses. with products that would be better appreciated in the real world,” explained the Head of Global Heineken Brand at HeinekenBram Westenbrink.
The brand has also partnered with Spanish urban artist J. Demsky to help design parts of the virtual Heineken Silver bar in Decentraland.
“Being able to give people a way to artistically understand the taste of a virtual drink, especially when merging pixels and technology, fits right in with who I am and the art I enjoy making. So I hope people will like my interpretation of what a virtual Heineken Silver would be if it really had it.” flavour.”
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