HanesBrands appoints Lorenzo Moretti as European Champion

HanesBrands (NYSE: HBI), the world leader in iconic apparel brands, today announced the appointment of Lorenzo Moretti as President of hero in Europe.

This press release includes multimedia. See the full statement here: https://www.businesswire.com/news/home/20230316005298/pt/

In this role, Moretti will lead the growth of the brand hero On the continent, with a focus on continuing to raise the bar of business, offering innovative products and creating brand desirability. Direct-to-consumer business will lead in hero in Europe and building on the company’s strong position in the wholesale channel. Moretti will start at HanesBrands in July and will be based in Carpi (Italy).

“Achieving profitable growth in Europe is critical to realizing our full potential and I am excited to add a leader with Lorenzo’s deep experience in sportswear and retail to our international team at herosaid Vanessa Lefebvre, President, Global Activewear. “Lorenzo has a long history of leading high-performance teams and creating consumer-focused product and marketing strategies. I can’t wait to work with him as we inspire consumers around the world to define: “What makes you you hero? “”.

Moretti has extensive experience in the fields of sportswear, FMCG, marketing, e-commerce and retail. Join HanesBrands from Dr. Martens – Airwair International Ltd, where he was Head of EMEA, achieving significant revenue and profit growth as the company expanded into new and existing markets. Moretti led the reformulation of the company’s consumer-centered marketing and product strategy.

before dr. Martens, Moretti served as CEO of Office Holdings, Ltd, a UK-based fashion retailer. Earlier in his career, Moretti held senior leadership positions at Nike, where he was responsible for the company’s European soccer strategy and development and the company’s consumer-oriented business in Europe. Moretti has also held senior leadership positions at Gap and Tesco.

“a hero is an iconic brand with a history of innovation and style, and I am excited to help unlock the huge potential of this brand in Europe,” said Moretti. “I look forward to working with the passionate team at hero in Europe and take the brand to the next level.”

HanesBrands

HanesBrands (NYSE: HBI) manufactures everyday apparel that is known and loved by consumers around the world for their comfort, quality and value. Among the famous brands of the company Hans, the leading brand of basic apparel in the United States; the hero, an innovative brand that cuts across lifestyle and sportswear; and the bondsthat sets new standards in design and sustainability. HBI employs 51,000 people in 32 countries and has built a strong reputation for quality workplaces and ethical business practices. The company, a longtime leader in sustainability, has set strong goals for 2030 to improve people’s lives, protect the planet, and produce sustainable products. HBI builds on its unique strengths to launch #FullPotential and achieve long-term growth that benefits all stakeholders.

The original text of this announcement is the official, approved version. Translations are provided for convenience only and must refer to the original language text, which is the only legally binding version of the text.

View the original on businesswire.com: https://www.businesswire.com/news/home/20230316005298/pt/

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source: working wire