After all, what do women complain about and who the most? The question was the motto of the Portal da Complaint analysis on the occasion of International Women’s Day. According to the data collected, last year, Portuguese consumers submitted 71,316 complaints to various brands on the platform. 10% increase compared to 2021, that is, they complained more in 2022.
With regard to the reasons for the complaints signed by women, the analysis reveals that the top ten complaints are denounced: poor service provided by the brand (22%); delivery delay (15%); others (15%); sarcasm (12%); customer support issues (7%); errors (7%); attendance (5%); contractual terms (4%); defective product (4%); technical assistance failed (3%); poor delivery conditions (3%); Sale Values (1%) and Material Warranty (1%).
Regarding the targets of registered complaints, the analysis indicates that they are mainly directed at brands related to sectors of activity such as: postal, transport and logistics services; communications, television and media; TV, network and telephone operators; shopping, fashion and jewelry; hypermarket and supermarket; Health, services and public administration.
In the top 20 brands that consumers complain about are: CTT (absorbing 8% of complaints), MEO (6%), IMT (6%), GLS (5%), NOS (4%), Worten (4%), TulsiCosmetics Professional (4%), CTT Expresso (3%), Vodafone (3%), Continente (3%), DPD (3%), IVAucher (2%), eDreams (2%), Social Security (2%) ; PT Electrónica (2%), Correos Express Portugal (2%), National Health Service (2%), Uber Eats (2%), EDP Comercial (2%) and E-Redes with 2% of complaints.
Regarding the consumer profile that records the most complaints on Portal da Queixa, the data found that it is mostly women in the 25-34 age group who complain the most (30% of the total number of complaints), followed by women between the ages of 25 and 34 Years between 35-44 years, responsible for 27% of complaints registered in 2022. Women over 65 years old are the least complaining, with 3% of complaints.
Most consumers who report bad consumer experiences on the platform are residents of the Lisbon regions, where 37% of the complaints came from, followed by the Porto region, with 19% of complainants, and the Setubal region, with 13%. The region with the least number of women registering complaints is Viseu, with only 2%.
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