Greggs' most successful take on sausage rolls has both a traditional and a vegetarian version Reproduction/Instagram
Greggs is famous for its low prices, a fast food chain that is famous among Britons for its sausage rolls. According to the Interested in tradeThe brand already has around 2,500 stores in the UK. That number outpaces major rivals: nearly a thousand more units than McDonald's, which had 1,436 restaurants by the end of 2023, and a few hundred more than Subway, which had 2,200.
Founded more than 80 years ago in Newcastle, England, the company began with the goal of providing fresh eggs and yeast to local families. Over time, the company started selling bread and sweets, and a little over a decade after its founding, it started opening other units.
“Our menu has also changed in line with British tastes. 'Long-time Greggs fans may remember the good old days, before the vegan sausage roll sparked such controversy,' the company says on the official website.
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With the success of parsley rolls, which sold around 2.5 million units in 2016, Greggs launched a plant-based version of the snack in 2019. The product retains the original puff pastry, but uses fungal microproteins to mimic sausages. According to Business Insider, one unit costs £1.45 (about R$9).
The brand's success among Britons led to the company launching a clothing range featuring hats, bags, shorts, shoes and underwear featuring the company's logo and sausage roll designs.
In 2023, the company announced profits of 167.7 million pounds sterling, equivalent to more than 1 billion riyals, according to Business Insider data.
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