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The Dragons connection to the Super Bock began in 1994
FC Porto announced on Thursday that it had renewed its sponsorship contract with Super Bock for another five seasons, until 2029. The current connection was in place until 2024, with the parties expecting a new agreement that would take the partnership to a total of 35 years. “Side by side since 1994. On our jerseys since 2009, with 20 football titles,” the Dragons declared. At a party at the Estádio do Dragão, Pinto da Costa had the opportunity to comment on the longevity of this connection. “You just know that signing a contract is a good deed when you renew it. The first time it’s unknown. Of course there is hope for success, but sometimes it doesn’t. When you have a partnership that started in 1994 that is renewed in 2023 is a sign of We are in fact on the right track, ”said the president of FC Porto, recalling the first match in which the Dragons entered the field with the name of the sponsor on the shirt:“ We entered with Super Bock on our shirt to win the Super Cup in 2009/10, against P. Ferreira. Since The beginning of the partnership, we have already won 20 titles, and this deserves my joy and happiness.”
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In turn, Rui López Pereira, President of the Super Book Group, explained the commonalities of the ideals and the path between the two institutions. “The partnership of nearly 30 years is particularly important for us, because we deeply value relationships based on trust and friendship. We have two organizations with great success stories, loaded with great flexibility. FC Porto knows we can be counted on. It knows we can be relied on. Always with our admiration and respect.”
By Nuno Barbosa
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