In a strategic move to democratize the access to critical data in the music industry, Viberate emerges as a beacon of inclusivity by offering premium music analytics to professionals across the spectrum at an unprecedented rate of $9.90 per month. This cost-effective initiative signifies a pivotal departure from the company’s previous pricing structure which stood at $129, thus facilitating wider accessibility for indie labels and artists who were previously marginalized due to financial constraints.
Viberate meticulously scrutinizes the digital footprint of over a million artists, effectively translating their multifaceted performance across streaming platforms, social media, and various other channels into invaluable insights destined to fortify business acumen and decision-making processes. Within this extensive analytical framework, the company provides specific analytics for prominent channels including Spotify and TikTok, alongside offering data-driven charts and indispensable tools for talent discovery.
Delving into the modus operandi of Viberate, the company encapsulates its mission stating: “Through the comprehensive mapping and analysis of the integral components constituting the music industry, including artists, tracks, festivals, playlists, and labels, our platform is a one-stop destination for actionable insights. These insights, derived from streaming and social data, are instrumental in talent discovery, tracking artist rosters, planning robust promotional campaigns, and generating insightful business reports with enhanced efficiency.”
Highlighting one of its standout features, Spotify analytics from Viberate provides an in-depth exploration into the streaming performance of artists engaged with Spotify. This encompasses a thorough tracking mechanism of monthly listeners, followers, streams, and playlist inclusions. Users can seamlessly navigate through an artist’s historical data on Spotify, delve into daily data nuances, and even enjoy the convenience of having all songs by a particular artist analyzed and accessible in a single consolidated section. Filtering options are available, allowing users to sort songs by streams and release dates. Additionally, there is a detailed breakdown showcasing the distribution of an artist’s monthly listeners segmented by country and city.
When it comes to analyzing playlist performance, Viberate’s playlist analyzer proves to be a powerful tool. It provides an in-depth analysis, capturing every playlist where an artist’s songs are featured and identifying those playlists and specific songs that are performing exceptionally well. With the playlist analyzer, monitoring the reach of playlists and the count of active playlists over time becomes straightforward, providing valuable insights into the impact of song or album releases.
Moreover, the playlist analyzer function enables users to sift through a staggering repository of over 12 million playlists. This feature facilitates the discovery of playlists that are most aligned with an artist’s genre and career phase, providing an extensive range of filtering options. Users can filter playlists by genre, type (including indie curators, editorial, algorithmic, etc.), song popularity, and release date to ensure the inclusion of newly released tracks. They can also sort these playlists based on popularity metrics such as the number of followers, monthly follower growth, and song count.
For instance, using the playlist analyzer, professionals can effortlessly identify 372 pop playlists curated by indie professionals, each boasting a minimum following of 10,000 and featuring at least 30% of songs released within the last three months. This precise, user-friendly tool also allows for the exploration of artists’ rankings on Spotify with the application of filters like country, genre, and performance.
Furthermore, Viberate presents overall and channel-specific rankings, with the Chart feature being highlighted as a revolutionary tool for talent discovery. This feature is optimized to assist A&Rs in the efficient discovery and screening of emerging talent, saving different filtering options for future reference, thereby ensuring that what you seek is readily available at your fingertips when you need it.
In the realm of music analytics, the suite of tools provided by Viberate undeniably stands out as a worthy investment for industry professionals seeking to navigate the music landscape with data-driven confidence and precision.
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