The return of Christina Ferrera in the morning is inevitable. As TV Guia progresses this week, this movement solves, in parallel, two issues: the problem of the station’s audience in the “launch” of the day and a “small big” problem that exists in the contract of presenter, director of entertainment and fiction at the station.
Is that Cristina Ferreira, 45, does not fulfill a condition in the agreement with Media Capital: to appear at a certain time on the small screen. According to sources contacted by TV Guia, the programs presented by the anchor on TVI, such as “Big Brother” and now “O Triângulo”, are far from fulfilling what was signed.
Mario Ferreira and management do not make this particular issue a major controversy, but in recent meetings to discuss the renewal of the employment relationship, the topic has already been discussed. The meetings between Pedro Morais Leitão, CEO of Media Capital, and Cristina Ferreira, to discuss the new contract, have taken place with some regularity, and sooner or later the company, presenter and director will publicly announce, with pomp and circumstance, the renewal of vows for this wedding… which could be the return of the TVI star in the morning.
Indeed, there is already a change in rhetoric. If, until recently, Christina Ferreira said she would “never do that again” in the mornings where she began in practice – if we don’t count the times she was a correspondent for “Big Brother” – and became what she is today, now, he already admits that Available for all tasks assigned to him by Jose Eduardo Muñiz.
From “They try to say I’m going back to the morning and Maria and Claudio… Forget it. I’m not going back to the morning. Do you really think I’m going back to a place where I’ve already done my best? No, I’m never going back there again,” in October Star did indeed withdraw from the strategy, four months later: “I can offer whatever TVI decides will be good for the station. Whatever is best for the station, I will.”
“Proud coffee junkie. Gamer. Hardcore introvert. Social media trailblazer.”