Daniel Oliveira, 42, is in bad shape at SIC. Paço de Arcos station has been the audience leader for 48 months, however In the process losing leadership in February to TVI, when there are only three days left to close the month. On Friday the 24th, for example, it had 16.0%, while its competition had 16.5%.
Without forgetting the new dynamics in TVI information, with the return of “Jornal Nacional”, The big secret to this The shift in audiences is related to the movie “Vai ou Racha” by Pedro TeixeiraWhich attracted more audiences day by day. Just yesterday, Friday, The competition, José Eduardo Muñiz’s first major investment in entertainment, scored its best result. Starting at 19:09, it captured 896,000 viewers on the small screen. Just to give you an idea, at the same time, SIC was showing a new episode of “Flor do Caribe,” the Globo series, and it was attended by 503,000 viewers.
In fantasy warfare, SIC also loses across the board: on Friday, and so the data show from GFK, the company responsible for the hearings, TVI serials saw it overtake again. ‘Sangue Oculto’ against ‘Festa É Festa’ and ‘Flor sem Tempo’ against ‘Quero é Viver’. On the daytime programmes, Daniel Oliveira is having another bad phase. DrAnd in the morning, “Casa Feliz” has fewer viewers than “Dois às 10” and “Júlia” is less than “Goucha”.
If this trend materializes in the results, SIC’s Director of Programs sees TVI celebrating 30 years of life, He was robbed of leadership by Jose Eduardo Muñiz – not by ‘enemy’ Cristina Ferreira.
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