Canvathe world’s only complete video calling platform, launched today Visual Economy ReportFeaturing actionable data from 1,600 global entrepreneurs. It provides a comprehensive view of how global business leaders can apply the principles of visual communication both internally and externally to manage more effective teams, build stronger audience engagement, and generate greater economic returns for their businesses.
This press release includes multimedia. See the full statement here: https://www.businesswire.com/news/home/20230418005436/ar/
Canva’s Visual Economy Report: How Visual Communication Fuels New Business Opportunities (Graphic: Business Wire)
Among the main findings of Visual Economy Report they:
- Visual communication improves efficiency and collaboration in the workplace. Almost all business leaders agree that visual communication methods increase efficiency (90%), improve collaboration (89%) and carry more authority (85%) than other modes of communication. Majority (89%) also agree that visual communication tools lead to stronger business returns.
- Visual communication speeds up sales cycles. With teams more global than ever before, video calling allows them to be more collaborative; So, more productive in a world that now prioritizes digitization.
In fact, a majority (89%) of global business leaders believe that video calling has had a positive impact on connecting hybrid and remote team members. Additionally, 88% said visual communication tools have accelerated their sales cycles. That’s because most business leaders (85%) agree that visual content is generally easy to digest, resulting in more responsive leads who stay engaged throughout the sale.
- Learning to design is now a challenge for most jobss. Learning to design has become essential for most professionals Moreover from trained designers. For this reason, more than half (61%) of business leaders say that employees in non-design roles are expected to have extensive knowledge of design, such as the ability to create compelling visual assets and engaging presentations, as well as the ability to edit other people’s designs with ease. . As a result, nearly two-thirds (63%) provide internships to those in non-graphic design positions.
- Businesses need better visual content. Companies struggle with consistency, workflow, and quality issues with their design platforms. Nearly two-thirds (64%) of business leaders say their company lacks a streamlined visual design software platform, and more than half agree their content is neither aesthetically pleasing (53%) nor consistent (56%).
- Generation Z is driving design in the workplace. Generation Z is more flexible, creative, and uses visual communication tools more frequently in the workplace. More than other generations, Gen Z (93%) feel that visual communication helps them express ideas better.
Today’s companies are operating in a new visual economy, where a waning interest and explosion in digital content has demanded compelling and shareable visuals. Employees and customers alike now expect brand content to be as visual and digestible as what they see on social media platforms. As a result, there are significant business opportunities for those who take a design-first approach by empowering everyone in the organization to design and drive the ability to produce massive levels of quality content at scale.
“As business leaders navigate a changing economic environment, visual communication can help brands move forward. From helping to win new customers, to attracting and retaining talent, to marketing in an innovative way, it has never been easier,” said Zack Ketschke, Canva’s Director of Marketing. Visual communication is more important than ever to unlock better communication, collaboration, and creativity.”Today, getting anyone’s attention can be fleeting, so good design can be crucial for organizations striving to stand out in this new visual age.”
View Canva’s “Visual Economy Report 2023” in full here.
methodology
Canva commissioned Morning Consult to survey 1,600 business leaders in marketing, sales, human resources and commerce who know their company’s revenue goals. This group also influences their organization’s audience engagement strategy, as well as how internal teams communicate with each other, with other teams, and with the company as a whole. Specifically, Canva surveyed 850 business leaders in the US, 375 in Australia, and 375 in the UK.
About Canva
It was launched in 2013. canvas It is a free online visual communication and collaboration platform with the goal of empowering everyone in the world to design. Featuring a simple drag-and-drop user interface and wide selection of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, photos, illustrations, snapshots and audio clips, anyone can take an idea and create something beautiful.
Downloadable resources
click here.
The original text of this announcement is the official, approved version. Translations are provided for convenience only and must refer to the original language text, which is the only legally binding version of the text.
View the original on businesswire.com: https://www.businesswire.com/news/home/20230418005436/ar/
communication:
Press statements
Chris Hugh for Canva
[email protected]
Chanel Cedeno on behalf of Canva
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source: working wire
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