Have you ever stopped to think that the simple fact of giving preference to the work of small entrepreneurs is an act of citizenship, which carries with it a series of important implications? When consumers decide to make their choices in stores, websites or even on the streets, in establishments belonging to individual micro-entrepreneurs and micro and small businesses, they exercise power that goes far beyond simply obtaining a good or service. This law has the potential to shape not only the local economy, but also the social and environmental landscape of the region.
When Brazilians wake up, they will not encounter large factories and smokestacks, but rather small business owners, whether it is a bakery, grocery store or fruit shop. This means that purchasing from a small, local business means boosting your community’s economy. This is because financial resources invested in local businesses tend to remain within the region, generating a virtuous cycle of prosperity, inclusion, and social justice.
For example, informed choice can directly impact job creation. By favoring local products or services, people encourage business growth in their area, which in turn creates more job opportunities. This contribution to the local workforce has the potential to significantly improve the quality of life in the community. Small and micro enterprises play a leading role, accounting for 8 out of every 10 formal job vacancies.
On October 5, when the country celebrates National Small and Micro Business Day, Sipri will lead a large-scale movement to encourage residents to make their purchases at small businesses. This public information campaign shows that everyone wins by prioritizing small individual entrepreneurs (MEI), small or small local businesses. The entrepreneur who sees his company grow wins; The customer who receives outstanding service wins, and the community whose reality is transformed wins.
The “Buy Small Quantity!” movement It will be a permanent agenda on the trade and services calendar. Sebrae is already the sixth strongest brand in the country, and this year alone we have already provided more than 17 million services. We are present throughout the country and we will work to make this date a commitment in the country. Entrepreneurship is the second dream of Brazilians. Sebrae’s mission is to contribute to the economic and social development of the country by supporting entrepreneurship and small businesses.
In Brazil, micro and small enterprises represent 99% of all businesses in the country and represent about 30% of GDP. In recent years, small and micro enterprises have been responsible for maintaining a positive balance in formal jobs. Sebrae data shows that more than 95 million Brazilians benefit directly or indirectly from small businesses. This unit is larger than the population of countries such as France, the United Kingdom and Germany.
Buying from small businesses is a citizen’s business! Seabury wants to spread this idea and make residents think about the importance of their decisions. Every day we can prioritize a small, local business, support sustainable businesses that invest in the community itself, and appreciate businesses built in the neighborhood. A strong, supportive and just country depends on the actions of every Brazilian man and woman.
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