In this month this awareness became known as cancer my moma bound It launches a series to treat the symptoms, diagnosis and treatment of the disease. Videos are published, which contain lighter language to connect the message to the audience of social networks Instagram from the newspaper.
The series is presented by a journalist Susanna Pragatowho maintains a blog on bound I have already fallen ill. In the first episode, which is on the air, October Rosa explains the origins of October and brings data on cancer in the country.
The aim of the campaign is to disseminate information on the topic and to promote the Ministry of Health’s recommendations for early diagnosis.
The movement emerged in the 1990s in the United States, from the Race for the Cure event, organized by the Susan G. Komen Breast Cancer Foundation. Participants received a pink bow, and since then, the color has been used to indicate the subject.
In Brazil, the initiative arrived in 2002. Since then, institutions and civil society have moved to highlight the importance of disease prevention and treatment.
In the world, breast cancer has overtaken lung cancer and has become the most common type, i.e. the most diagnosed, according to World Health Organization (WHO).
In Brazil, according to data from the National Cancer Institute (Inca), in 2021 alone, 66,280 new cases of the disease were discovered in the country – it is this type of cancer that kills most Brazilians.
Breast cancer is more common in more developed regions, which explains the higher incidence in southern and southeastern Brazil.
Although the campaign targets women more, 1% of those affected are men. Therefore, care also applies to men’s health.
It’s important to keep preventive examinations up-to-date, and to seek out a doctor to ask questions when there is any sign of an abnormality.
Watch the full video and follow the next series on the topic on the social networks of bound.
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