The COVID-19 pandemic has reinforced the importance of Health CareEspecially when we talk about strategies that prevent diseases. A journey focused on prevention, which goes through appropriate primary care and results in Early detection With favorable forecast. Recognizing this new reality, Bradesco Saúde highlights the importance of care and prevention, particularly in relation to: Primary health care (APS).
“There is more than 35 years of work to focus on complete care which the beneficiary deserves with distinction. We are always keen to provide a better and more complete experience for our policyholders,” comments Manuel Perez, CEO of Grupo Bradesco Saúde.
According to the World Health Organization (WHO), care centered primary concern Able to meet about 80% of healthcare requests, reduce hospitalizations by 17% and demand for emergency services by 29%.
At the same time it has expanded options for plans to cater to different characteristics of policyholders, Bradesco Saúde has promoted initiatives such as Juntos Pela Saúde. With a focus on Quality of life and physical and emotional well-beingThe program offers corporate vaccination campaigns, healthy pregnancy, executive screening, among others.
In addition, through the network of Meu Doutor Novamed clinics, which reached 28 units this year, comprehensive patient care is enhanced, coordinated by the family doctor – who also has a multidisciplinary team.
column reinforcement primary concern It was paying off, according to Bradesco Saúde managing director, Flavio Peter. “The pandemic represents an evolution of traditional models of care and has intensified the commitment of beneficiaries to Bradesco Saúde digital initiatives. complementary healthWe seek integrated, flexible and responsive solutions to the needs of society.”
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