It is alleged that Amazon’s plans for 2022 is the intent to expand the grocery delivery service the company already has in the UK to all of Europe. The plan is referenced by an information website that cites sources close to the company. The same information adds that the internet giant also wants to start making this offer available in the US.
Grocery delivery is nothing new on Amazon, but over the past few years, the company has primarily focused on delivering products from its own chain of supermarkets or through its warehouses.
Last year, Amazon launched a new UK Order Day delivery option, backed by partnerships with two supermarket chains, Morrisons and Co-op. What is now expected is for the company to expand this service to deliver third-party products, which are ordered from its website or app, to more European countries and the United States. The offer is aimed at Amazon Prime customers, which is a subscription package that gives access to different types of offers.
Speaking to The Information, Amazon spokeswoman Jessica Canfield acknowledged that “Partnering with other food vendors will allow more customers to shop online and in order to provide more choice, value and convenience to Amazon Prime members.”
Online food delivery and ordering are among the areas that have grown the most during the pandemic, and this may be one reason Amazon has rethought its delivery model. However, this is also an area where competition is strong.
Companies like Uber or Glovo (which bought Mercadão) are betting on it, but many others have done the same, and supermarkets themselves are aware of the demand growth and are positioning themselves to respond. The giant Wallmarkt, which has been providing its services online for a long time, recently began testing a grocery delivery service using drones, for example.
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