Google leaves Apple with burning ears in a controversial new video

In a new attack that intensifies the rivalry between two technological giants, Google released a new video attacking Apple. In this, he compares his messaging patterns to old and obsolete pagers.

The bold move highlights Google’s continued pressure on Apple to adopt the Rich Communications Services (RCS) protocol, a messaging standard that promises to modernize communication between Android and Apple users.

What is RCS system?

RCS is a technology that aims to replace SMS and bring instant messaging features, such as group chats and high-quality media transfer, to the traditional text messaging experience.

Google insists that Apple implement this service, and even launched a page last year with the aim of convincing the Cupertino giant. However, so far Apple remains irreducible

Satire of Google with “iPager” is meant to show Apple’s lack of innovation

Google’s satirical video shows a fictional device called the “iPager,” which the company says “uses outdated messaging technology, just like Apple does when communicating with Android.”

Google has been openly critical of Apple, accusing it of causing “modern technology nightmares” due to its refusal to adopt newer messaging technologies. This advertising attack is characterized by an aggressive and direct approach, highlighting Google’s frustration with Apple’s heavy-handed stance.

In this video, Google points to a lack of encryption, issues with group chats between Apple and Android devices, pixelated and blurry videos, and a controversial “green bubble” as consequences of Apple’s resistance to supporting RCS.

Bubble Battle: Green vs. Blue

In the United States, the “green and blue bubbles” phenomenon has become particularly evident, as iPhone users rely exclusively on Apple’s messaging platform, rather than opting for services like WhatsApp or Telegram, which offer features similar to RCS.

One element that could influence Apple’s position is Europe’s Digital Markets Act. This legislative act would designate certain platforms as “gatekeepers,” forcing them to open up to competing services and apps. However, Apple has opposed including iMessage in this category, claiming that it is not a popular enough platform in the EU to justify such a classification.

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