YouTube Music releases TikTok-inspired “templates”.

In a move to keep up with current trends in social media platforms, YouTube Music has taken inspiration from TikTok’s iconic vertical video feed and introduced its own version, called “Samples”.

The new feature aims to revolutionize the way users discover and explore music, providing them with a seamless and engaging way to experiment and discover new tracks.

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Samples: Familiar interface

• If you have been using social media apps lately, you are probably familiar with the interface that YouTube Music adopts.
• In recent years, almost every influential platform has taken its own approach to TikTok’s innovative vertical video feed.
• In accordance with this trend, YouTube Music has launched “samples”, a feature designed to allow users to experience and discover new music through short vertical videos.
• The innovation called “Samples” is now in a dedicated tab at the bottom of the YouTube Music app.
• The tab is placed next to existing sections such as the main feed, user library, and exploration section.
• Activating Samples with a simple tap starts a quick cascade of short vertical video snippets, which include songs that the app’s algorithm predicts will appeal to the user.
• These music selections are curated based on an individual music taste profile, focusing on popular artists and offering relevant songs that the user may have missed.

A different approach

YouTube Music already offers a variety of playlists tailored to individual listening preferences, including an all-encompassing “Supermix” that brings together songs and artists from all listening habits and a “Discover” playlist that highlights new, undiscovered music based on history. the past.

The “samples” offer a different algorithm. The new feature seeks to balance these two playlists, highlighting familiar artists while offering previously unseen clips.

The feature presents users with 30-second videos that are brief but sufficient to provide a preview of the featured song. If the highlighted track does not match the user’s preferences, a simple swipe up quickly switches to another song, a process that can be repeated as many times as desired.

While Spotify has recently introduced its own vertical video feed, mainly for efficiently browsing song previews in playlists, the appearance of such features on both Spotify and YouTube Music signals an imminent trend among other apps.

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