The entrepreneur has made over €100,000 in investment and over €12,000 in sales since he set up the business. Aesthetic clothing At the end of March, following the instructions provided exclusively by ChatGPT.
“In the beginning, it was supposed to be a 30-day trial,” Joao Ferrao dos Santos Llosa said in an interview in Los Angeles. The idea came from Jackson Fall’s tweet about asking ChatGPT to build a profitable company with very low startup capital of just $100.
“I saw this idea and had an almost childlike curiosity,” explains the entrepreneur, who has been working in startups for ten years. “If you really start building a company around this idea, what will the journey be like?”
The boss gave ChatGPT instructions, with an initial capital of $1,000, and the system did the rest: He suggested printing a T-shirt online on demand, with a Shopify store and logistics provided by Printful, and designed the name and logo concept. T-shirt designs are made from generative AI models.
“Within two hours I had a business idea, a logo and an initial capital of 2,500 euros,” said Joao Ferrao dos Santos, explaining that some of his friends wanted to invest.
The experiment quickly spread when the entrepreneur wrote a text on his personal LinkedIn account explaining the idea.
“The algorithm took that and recommended it to everyone in the world for a week,” he said.
The post has so far over five million views.
“We launched the store in four days, sold 10 thousand euros in T-shirts in the first five days. All through my LinkedIn message,” the manager summed up.
Sales now exceed 12,500 euros And already signed Investment contracts worth 120,000 euroswith more in the pipeline.
“Once the round is over, we look at the budget and together with our CEO will determine the future chatwho ratifies all decisions.”
Joao Ferrao dos Santos designates his role as a role Human FounderSince two of the friends who initially invested are from Denmark, the company’s headquarters has just opened in Copenhagen and is already attracting the attention of the Danish consulates in the US, where Joao Ferrao dos Santos plans to move in the coming months.
In May, the Portuguese director will be one of the speakers at an event for startups and Nordic investors in New York. She will also appear in a CBS News documentary about artificial intelligence, which was filmed in the East Coast city last week.
At the age of 34, Joao Ferrao dos Santos holds a degree in Economics with a Masters in Management from the Nova College of Business and Economics. After working as a digital nomad for two years, he has spent the past few weeks in various parts of the US and intends to move to the country.
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