The opening of the first physical store of the Chinese clothing brand it is inin Sao Paulo, Brazil, opened on Saturday and proved confusion among customers.
From the early morning, hours before opening to the public, lines began to form in the Vila Olímpica mall to enter the store.
Several photos posted on social media show customers hitting each other in the queue, while waiting for an entrance it is in🇧🇷 However, not only did the confusion occur outside, there were also reports of disagreements over space and pieces of clothing inside the store, according to the Brazilian newspaper. Newspaper🇧🇷
It wasn’t until around 1pm that the crowd was dispersed by assigning 500 passwords to those already in line. Not all other people had access to the store.
Because of the incident, Shein announced that the shop’s closing time on Saturday will be 5:30 pm instead of 9:30 pm local time, in order to reorganize the operation for the next few days.
To enter the store in the coming days, it is necessary to have a password and customers will only be able to take four pieces of clothing at a time to the fitting room. Each customer will also have a 20-minute limit to stay inside the store.
Shane store opening video in Villa Olympia. My boyfriend and mother-in-law have been in class since 6 am and now this is a general mess. pic.twitter.com/p2CMhRg3mE
– Carolina (@linaps) 12 November 2022
The cottage in front of the Shein store that opened here in São Paulo? 🇧🇷 🇧🇷 pic.twitter.com/NGAL3wyR9b
– Pedro (Itspedrito) 12 November 2022
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