a Bray Wyatt returns to the extremes was one of the Storylines Which generated the most interest in the audience WWE in the past months.
In an interview with The Wrap, triple H Explain the process WWE uses to create the noise For the return of the Eater of Worlds.
We wondered how we could get it back Bray White In the most beautiful way possible. That’s why we created the “White Rabbit Project”, with the goal of taking our audience to scavenge all the trails, to create anticipation for their return in strict rules.
It started with twinkling lights in the plazas and continued with a few easter eggsQR codes are hidden in rings raw And the Smackdownwho was looking for more potential clients every week.
It capped what we think was a great moment for our fans – and WWE.
This is a great example of how WWE is uniquely positioned as a sports and entertainment property, where we can harness the power of our shows and social media to develop multimedia, telling long-term stories that can help produce and grow audiences.
Do you think Bray Wyatt’s return to WWE was a success?
“Proud coffee junkie. Gamer. Hardcore introvert. Social media trailblazer.”
