On Sunday, June 12, Russia opened a new McDonald’s brand called “Delicioso, full stop” (or Vkusno & tochka in Russian), with a different logo from the North American chain of restaurants, but similar to that of a Portuguese company. Animal feed production company, Matosmix.
The case was reported by Belarusian TV station NEXTA on Twitter, which in a tweet denounced it The slogan for “Vkusno & tochka” (“Delicious, full stop”), which now operates in Russia in place of McDonald’s, was stolen from the Portuguese animal feed company Matosmix.can be read.
The post is accompanied by images showing, on one side, the new “Delicious, full stop” logo in shades of red – a circle and two lines representing a hamburger and two french fries – and on the other, an image of Matosmix which has exactly the same markings, but in yellow on a green background.
The company has already commented on the situation and although it says it does not want to be associated with Russia, it says it cannot or will not do anything about it. “We do not intend to make any changes. The logo is our logo and it has been registered since 2021. We do not intend to change because we underwent a rebranding in 2021,” he told the radio. observer. As for the potential complaint, Matosmix states that it cannot do so “because the logo is registered only in Portugal”.
The “new visual identity” of the animal feed company was introduced in January 2021 on Facebook (coming to replace the previous logo that highlighted the first letter of the brand), long before the conflict between Russia and Ukraine began, February 24, and McDonald’s announced on March 14 Suspension of its operations in Russia.
However, the alleged transcription does not appear to be unique. On Twitter, a photo of Vkusno & tochka and another fast food chain, Mos Burger, in Japan was shared.
This Sunday, 12, 15 restaurants will open in Moscow throughout the day and on Monday, June 13, another 50 American restaurants will open.
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