Although it started its way in a small garage, today Amazon is one of the largest trading platforms, with an almost endless catalog that responds to the most diverse interests. With the success online, the company now wants to open physical stores in the United States.
Unlike what Amazon has already opened, this time it wants to be small malls with products that consumers can also find on the site.
Amazon plans to expand its business beyond the online platform. According to a source cited by The Wall Street JournalThe company intends to open several physical stores in the United States, very similar to malls.
Within approximately 9,000 square metres, consumers will be able to find home appliances, clothing, electronics and other prestigious brands, as well as products made by Amazon itself, as is already happening on the platform. As expected, Ohio and California will be the first two states to receive Amazon physical stores.
In addition to the small shopping mall option, Amazon is also considering opening its own physical stores in malls A type of mall very common in the United States, where the stores, which act as convenient spaces, are arranged in a row outside, rather than the typical enclosed space that you gather on the floors.
An example of a strip mall, a type of mall very common in the United States.
While the pandemic has hurt business, overall, Amazon hasn't been a failure. Conversely, driven by restrictions and the inevitable transition to online consumption, purchases on the platform rose. In fact, Jeff Bezos' trip to space was funded by this increase.
This isn't Amazon's first step into physical spaces. After all, in 2015, she opened bookstores across the United States, and in 2017, she bought Whole Foods for $13.4 billion. Recently, the company also opened Amazon Go stores in the US and UK, boosting its physical offering.
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