Uber has launched its new Sponsored Items advertising format in the UK as part of its retail media expansion strategy.
PepsiCo was one of the first partners to use this format on Uber Eats. According to Internet Retailing, this advertising tool improves user experience, makes relevant products and brands more visible, and creates value for Uber Eats and its partners.
Developed by Cridio, this format gives mass consumer brands the opportunity to highlight their products directly within the Uber Eats app. After a successful launch in the US and Canada, sponsored products are now available in 12 markets including Australia, Brazil, France, Japan and Mexico.
“Uber enables millions of users in the UK to go anywhere and get everything they need, and it allows brands to connect with customers as they interact with the Uber platform” Paul Wright, Uber’s head of advertising in the UK, says: “As we continue to invest in our advertising capabilities, this new advertising footprint on Uber Eats will give brands in the UK the tools to capture consumers’ attention.”
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