Tumblr is making some changes to its platform, which will mainly affect users who use the Post Plus function.
In recent months, Tumblr has made several changes to its platform, from staff reductions to changes in services, with the aim of reducing operating costs, but also providing new features to users and encouraging them to use their accounts.
The Post Plus function gave users a way to quickly share paid content on the platform, where it was necessary to pay to access it – which was seen as something beneficial for artists and content creators.
However, now the company States Which will stop supporting Post Plus content as of December 1, 2023. These changes come after the CEO of Automattic, Matt Mullenweg, Tumblr’s parent company, said the platform needs to focus on its “core content.”
At the same time, this action also comes at a time when the platform is having problems reaching its expected user and revenue goals for this time of year.
Content that is still available in Post Plus posts will remain active until the end of the year, but at the beginning of 2024 it will become private blog content.
Additionally, creators can no longer use this feature, and users who opted in will no longer be charged for this feature.
Tumblr has had some problems recently, moving from one company to another, before settling on Automattic. However, its popularity is increasingly declining, which may affect the future of the platform as a whole, although it still has its own dedicated community of users.
