a Spotifyone of the largest music streaming platforms in the world, announced the launch of Niche mixes. New custom playlist template Designed for users who want a unique listening experience based on their interests and preferences.
Niche Mixes offers Spotify users personalized playlists based on their daily activities, hobbies, moods, and more. Users can now create a playlist for almost anything they can think of. Whether you are a fan of TV series, an avid video game player, a pet lover or a cooking enthusiast, Spotify has a playlist just for you.
To create their own Niche Mix, users simply need to go to the Create Playlist page in the Spotify app and choose the category that best represents their interests. Spotify then uses a custom algorithm to create a unique playlist based on the information provided by the user.
According to a Spotify press release, Niche Mixes is designed to give users a way to connect emotionally with their music. The new personalized playlist model is a natural extension of Spotify’s commitment to providing the best possible listening experience for its users.
The launch of Niche Mixes is great news for Spotify users looking for a way to customize their listening experience. With this new feature, users can now access a wide range of personalized playlists tailored to their unique interests and needs.
Spotify is changing drastically and looks like TikTok
Spotify announced, earlier this month, during its Stream On event, a new interface that looks more like a social media feed, like TikTok and Instagram Reels. The change is intended to affect how music is recommended to users, replacing the default list of albums with music videos and other visual aspects. With this, the platform seeks to expand its offer of audiovisual content and get closer to the behavior of today’s audience, which increasingly consumes music and entertainment through short and dynamic videos.
With this change, Spotify will add album covers to the top of the app’s feed, but with a new feature: podcasts or music videos can automatically play directly below them. The new interface allows the user to select the desired video or podcast, and take it to a page dedicated exclusively to that section.
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source: Spotify