Sandro Cardoso is the new Managing Director and Commercial and Marketing Director of the Insparya Group, joining the Executive Board of the group co-founded by Cristiano Ronaldo and Paulo Ramos.
The CEO has over 20 years of experience in marketing, commercial management and general management, having worked in large multinational groups.
Sandro Cardoso admits that he is “impressed by the ambition of the project which will already be the most innovative in the field of hair health in Europe and has huge potential if well implemented in other regions of the world. Having professional experience in start-up and multinational corporate environments, Insparya represents the context of a “high Growth”, i.e. post-startup transition with all the challenges and opportunities to which I believe I can add value.
During his career, he worked in technology, at companies such as TIMwe and Vodafone, then moved to Danone where he became responsible for the global digital strategy for the infant nutrition brands, based in the Netherlands. After that, he was Head of Digital Marketing At the group's headquarters in Paris.
He later joined L'Oréal Cosmética Activa as General Manager, Western European Markets, where he also worked on mergers and acquisitions in strategic markets. In the office, he arrived in Portugal as General Manager of the current L'Oréal Dermatological Beauty company.
At the end of 2023, he accepted the challenge of joining the Insparya group, which he considers “a hair health project that is already a leader at European level” and which has “a high scientific standing with strong innovation in the field of robotics and biomedicine”. “.
