A photo from Christmas, a video from a beach vacation, a post with the whole family about Grandma turning eight. Many are those who use social networks to share the most private moments where their children are involved.
In a campaign aimed at raising awareness and warning of the current dangers, which can lurk in every click, German telecoms company Deutsche Telekom shows how through simple images on the Internet the identity of anyone, even the youngest, can be manipulated.
The heroine is Ella, a 9-year-old who, in an older version of herself, created by artificial intelligence, shows parents everything they are vulnerable to in the present and in the future due to images being shared on the Internet: in 2030, it is estimated that about two-thirds of identity fraud cases in the younger generation will result from “sharing” – the practice of parents (parents) sharing (sharing) images or videos on social networks.
“We are trying to be optimistic about the digital future, but at the same time look at the dark side and have a positive impact,” remarks quoted by AdWeek, Uli Klenke, Chief Brand Officer at Deutsche Telekom. “It is important not only to focus on the positive and happy side of our brand and also to talk about the problems.”
