When I started implementing the ban on account sharing, Netflix was expected to have fewer users. The first numbers showed this and public opinion was giving up. Now, according to an independent source, the scenario is exactly the opposite and the number of Netflix users continues to increase.
The decision to end account sharing on Netflix seems to have been a misconception for the vast majority of users. Promises of abandonment grew and even the results in Spain showed this must be the future.
The truth is, the opposite is slowly being proven and Netflix is improving in numbers. He revealed that in Canada, even as the sharing of accounts between users ended, the numbers increased and the advertising plan gained significant traction.
Now, after applying the same measures in the US, Netflix is seeing an increase in its user base. You data from the antenna It reveals that the number of users has exceeded the previous peak that occurred during the pandemic.
The data revealed that the daily rate of registrations rose to 73,000 during this period. This represents a 102% increase over the previous 60-day average for Netflix. Moreover, he also reveals that he has added 100,000 subscribers on May 26th and 27th.
New Netflix account policies require subscribers to pay $7.99 per month to share their account with up to two people who live away from home. Netflix has warned investors of a "cancellation backlash" that could occur in response to the change, but there have been more sign-ups than cancellations in that period.
This information comes to justify the change that Netflix has implemented in recent months. It started with Canada, New Zealand, Portugal, and Spain and later expanded to more countries, including the United States, that now have these values on users.
