Burger King is bringing back the Saia do BK Sem Pagar campaign, and this time consumers earn Clube BK points when they buy a combo and exchange it for another branded sandwich, without paying anything for it. The campaign is valid for orders placed on all network channels – Counter, Click & Collect, BK Delivery and BK Drive, and will take place between April 3rd and May 15th.
Participating is very simple: just register in Clube BK, report your CPF and buy a set of Favorites lines, Special Whoppers or a Mega Stacker to automatically win another sandwich from the Favorites line in the form of points in Clube BK (200 points).
Eligible sandwiches are: Favorite (Whopper, BK Original, BK Cheddar, Double Stacker Bacon, Planet Whopper, Crispy Chicken, Big King, Double Rodeo, Double Cheeseburger and Double Chicken), Special Whopper (Rodeo Whopper, Bacon BBQ Whopper, Angry Whopper and Double Whopper) and Mega Stacker (Mega Stacker 2.0 and 3.0, Mega Stacker Cheddar 2.0 and 3.0, Mega Stacker Atomic 2.0 and 3.0 and Mega Stacker Cheddar Breaded 1.0 and 2.0).
It is noteworthy that if the purchase is more than one set, the benefit will be proportional to the sandwich. Points for the sandwich redemption will be credited within 48 hours and will be valid until May 15th.
The return of the famous campaign, created by DAVID Agency, to enhance and increase the involvement of fans of the brand, strategically build a more special and closer relationship with each person, in addition to inviting BK Lovers to be part of BK Club and enjoy more benefits of the loyalty program.
The offer is valid for selected orders placed on all channels, such as Over the Counter, Click & Collect, Totem, BK Delivery (website and iFood) and BK Drive, from restaurants that are part of the Clube BK programme. To find out more about Clube BK and non-participating restaurants, just check in www.burgerking.com.br/clube-bk.
data sheet
Agency: David
Campaign: Leave BK without payment
Client: Burger King Brazil
Producer: Club BK
Global CEO and Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Executive Creative Directors: Edgard Gianesi and Renata Leão
Creative Directors: Fabricio Brito and Rogerio Chaves
Created by: Rafaela Filipito, Lucas Menegotto, Renato Simone and Joao Cunico
Service: Carolina Vieira, Rafael Giorgino, Kaka Franklin, Malu Figueiredo, Ana Carolina Curie and Lais Barbara
Production: Fernanda Peixoto, Monica Andrade, Ana Beatriz Duarte, Ana Marquez, Leticia Prieto
Planning: Carolina Silva, Murilo Toda, Daniela Pomponato, Karen Rodriguez, Renata Bernardino and Angel Pinheiro
Media: Marcia Mendonca, Tomaz Chamisso, Karina Takara, Carolina Chadi, Felipe Braga, Renata Oliveira, Jonathan Machado, Brenda Cunha, Yuri Bon
Innovation and Technology: Tony Ferreira
Social Media: Lucas Patricio, Mike Mayo, Marcelo Reis, Victor Joyce, Andre Xavier, Djalma Nunes, Bruno Portela
Data Intelligence: Mileson Dutra, Matheus Severino, Ana Vega and Bruno Mora
Client Approval: Ariel Gronkraut, Juliana Currie, Daniel Bucknis, Pedro LaGuardia, Larissa Zanardi, Ty Martins, Jade Solano, Vinicius Simone de Freitas and Luiz García
Producer: Violetta
Scene direction: Will Mazzola
Executive Producer: Gilberto Perez (Gibina), Carlos Guedes (Onion)
Service: Barbara Matsuda
Head of Production: Hugo Castelo Branco
Production coordination: Kadu Dantas
Director of photography: Lucas Ribeiro da Cunha
Post-production: Space Gorilla
Post-production coordination: Rodrigo Parente
Editor: Christian Greenstein
Finishing: Andre Maloli
Sound Producer: Carbono Sound Lab
Produced by: Ze Godoy
Sound design: Ze Godoy / Ricardo Wei
Service: Gabi Takan
Coordinator: Lygia Barros
Voiceover: Zima Tamchan
