Amazon powered its app using (of course) artificial intelligence (AI). Rufus chatbot arrives to help users and facilitate online purchases.
Last year, Amazon CEO Andy Jassy said all of his divisions were testing artificial intelligence. As an e-commerce giant, the company recognizes the need to stay consistent with purchasing trends, and AI is clearly one of them.
Now, the giant company has announced a product that will make online shopping easier. Amazon's new chatbot, called Rufus, is integrated into the app and responds to users' needs (or doubts or uncertainty).
Rufus knows every product in Amazon's massive catalog, along with their details, reviews, and questions and answers. Since it is connected to the web, it is also able to extract information that may be relevant.
according to advanced With Amazon, the idea is that the user types what they need, as well as potential questions, into the search box, and from there, answers and product suggestions are efficiently generated.
Amazon's Rufus will make online shopping easier
The purpose of Rufus is to facilitate the process of researching products before the actual purchase. After all, a chatbot answers a user's questions based on the information it collects from its various sources.
According to Amazon, Rufus is able to answer general questions, such as “what to consider before buying a pair of running shoes,” or simply provide solutions to needs such as “I need to tidy up my work area,” and recommend relevant products.
Currently, the chatbot is limited to a small group of Amazon app users in the US, as part of beta testing. This is an early version of the product, so Amazon warns that it "won't always get it right." In the coming weeks, the availability of Rufus should extend to a wider range of users, also in the United States.
