The Brazilian Society of Cardiology (SBC) is participating in the 5th edition of the “Movidos pelo Corao” project. The campaign in September – the month related to heart health – will address issues related to prevention and identification of cardiovascular risk factors.
The aim is to raise awareness and alert the population about cardiovascular diseases that are highly prevalent in the country, and to contribute to reducing the incidence of heart attacks, strokes and other heart complications.
Doctor Celso Amoedo emphasizes: “We need to amplify the message so that the population is increasingly aware and engaged. Cardiovascular diseases are part of a real epidemic that can be prevented and we need to combat it with qualified information, the Movidos por Corao project allows.” , head of SBC.
Made by Malagueta Live Brand and Streaming from YouTube channelThe initiative, which will be entirely online, also has an interactive cultural program based on children’s workshops and art performances with a heart theme.
“We value it as a mission to make a positive impact on society through health education initiatives, raising awareness and empowering the population. Among our ambitions at Sanofi are to reverse the chronic disease epidemic by 2030, and transform scientific innovation into healthcare solutions,” says Luciana Miranda, Director of Communication and Responsibility Companies in Sanofi.
Held by Malagueta Live Brand in partnership with the Brazilian Society of Cardiology and sponsored by Sanofi and Bayer, the event has already traveled to different cities in the country to deliver information and awareness in the form of culture to different audiences.
* Training under the supervision of editor Teresa Karam
